Project: Phoenicia Specialty Foods Identity Enhancement

Hungry for a fresh new look, Phoenicia Specialty Foods asked us to update their logo. Our design considered Phoenicia’s family-owned heritage, their continued growth and elements of the original logo that had driven brand loyalty. Applying a fun, modern twist, we re-illustrated the Phoenicia boat, rejuvenated the “Specialty Foods” font and energized the entire mark with a yummy new green.